Although much is known about the technical development of machine tools, little appears in print about the nuts and bolts of selling and shipping them. However, thanks to Peter Shore M.B.E., once the sales manager of Balding, makers of the well-known Beaver milling machines, here a fascinating window is opened on the sales activities of that Company during the 1960s. Things we now take for granted, such as containerisation and air freight, were the coming things during that era and, thanks to Peter's preservation of important documents, some interesting facts can be revealed about those and other matters.

Mr. V.H. Balding M.B.E., Ch. Eng., M.I.P.E. Chairman and Managing Director of the balding Group of Companies

Duke Street, Norwich: site of the original Balding Factory

The two Balding demonstration vans used during the 1950s. Peter Shore, then the Sales Manager, explains the reasoning behind their use: One early method of mine was to invite an M.D. (who would  be usually reluctant to find the time to visit or factory or exhibition) out to a quick token lunch and a private demonstration. He often (always a he in those days) would take the bait, make a date and I would turn up in one of the demonstration vans--along with a 100n yard extension lead. As the display vehicle had a built-in fridge well stocked with quality salmon sandwiches and chilled Chablis--I would provided a private and convivial "lunch" followed by a demonstration in the factory yard - much to his amusement, and often his staff as well!